Media

The distinguishing factor in Big Headed Boxers' audacious brand identity is the ever-present red measuring tape that pokes fun at the proverbial "size" axiom.

The campaign slogan "Everybody measures up" reinforces the brand's tongue-in-cheek philosophy: "feeling sexy" for the masses.

Before launching the brand, a Launch Box was mailed to the editors of select men's magazine to create media buzz.The campaign slogan "Everybody measures up" reinforces the brand's tongue-in-cheek philosophy: "feeling sexy" for the masses.

Before launching the brand, a Launch Box was mailed to the editors of select men's magazine to create media buzz.

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